Monthly retainer

A brand identity that holds up
at every scale.

We build complete brand identities - not just logos. Logo system, colour palette, typography, usage rules, and a guidelines document your entire team can work from.

What is included

Timeline: Brand identity projects are delivered in 3 to 4 weeks. Rush options available.

Why brand identity is not just a logo

A logo is a mark. A brand identity is the complete visual system your business uses to communicate who it is - across packaging, signage, digital platforms, presentations, and everything else. When these elements are inconsistent, the brand appears unfinished. When they are designed together with a clear system, the brand earns credibility at every touchpoint.

Most businesses that come to us for brand identity work are in one of two situations: they are starting fresh and want to build correctly from the beginning, or they have outgrown a logo they designed five years ago and need the identity to catch up to where the business actually is.

How we approach brand design

Discovery comes before any design work. We spend time understanding the market position you want to occupy, who your customers are, and what existing brands you are measured against. This shapes every visual decision that follows. Brand work done without this context is guessing.

We present three distinct directions at the concept stage - not three variations of the same idea. You choose a direction and we refine from there. The revision process is tracked in the project brief, so scope is always clear and nothing gets lost in email threads.

Questions about this service

Do you offer logo-only projects?

Yes, quoted separately on request. The brand identity package provides better value because the logo, colour, and typography are designed as a system. Isolated logos often need to be redesigned anyway once the rest of the brand is developed.

What formats will we receive?

All source files in Illustrator (AI), EPS, SVG, and PNG at all required sizes. PDF for presentations. You own everything delivered.

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